A great public speaker takes their audience on a journey, leaving them feeling inspired and motivated.

Tyler Crowley, Executive Producer of the Launch Conference and Founder/ CEO of Skweal, says “when integrating a story into your pitch you not only become more memorable, but more personal as well. After all, VCs are much more likely to invest in the person rather than the idea.” 

As a founder and startup entrepreneur, you likely understand that storytelling is how great businesses connect with customers and drive growth. Think Apple, Pixar, Virgin, and, more recently, Glossier (valued at nearly 400 million dollars after only 4 years), Warby Parker, Spanx… this list goes on. In fact, storytelling is the most commonly referenced concept when discussing the art of the pitch.

Some founders are gifted with the ability to tell stories that stick. For those of us who’ve climbed the ranks using our analytical skills and struggle with articulating what we do clearly and concisely, Sparkol’s 8 Classic storytelling techniques for engaging presentations is a good place to start. After your done there, here are some additional articles to check out:

And remember, even Steve Jobs wasn’t born a natural speaker.